Market Overview: In March, the total market registration volume reached 37,281 units, marking a significant 35.5% increase from February. However, it represented a 9.8% decline compared to March last year. All major brands experienced growth compared to February, with Hyundai seeing the highest increase at 56.3%. This surge was primarily due to the Custin, which, after overcoming localization challenges, successfully registered 421 units—an astonishing 568.3% growth from February. As of the end of March, the cumulative registration volume for the year stood at 99,860 units, reflecting an 11.2% decline compared to last year. Several global and regional factors are expected to influence the domestic automotive market, including the new wave of global tariffs and trade wars initiated by the U.S. Trump administration, as well as heightened tensions across the Taiwan Strait. These factors suggest that the overall market for the year may experience a slight decline, with total sales likely settling around 450,000 units.

Market Overview: In February, the overall market saw a significant decline of 21.5% compared to January, primarily due to two days falling within the Lunar New Year holiday and the Peace Memorial Day holiday at the end of the month. Additionally, February has the fewest days of any month in the year. However, compared to February of last year, the market experienced a slight growth of 4.8%, reaching a total of 27,515 units. Most major brands faced a decline this month, but Honda, Ford, and Tesla achieved growth. Among them, Tesla saw the most substantial increase at 162.7%, mainly due to various promotional offers on the current Model Y, successfully attracting consumers. As of the end of February this year, the cumulative number of registered vehicles stands at 62,579 units, reflecting a 12% decline compared to last year. The global economic and political landscape remains volatile due to various international policies from the U.S. Trump administration, along with the ongoing Russia-Ukraine war gradually reaching its final stages. The impact on the overall economy remains to be closely observed. Therefore, for now, we maintain our forecast that the total annual market performance will remain on par with last year.

Market Overview: The total market volume in January reached 35,064 units, reflecting a significant decline of 15.1% compared to December and an even sharper year-over-year drop of 21.8%. This month, apart from Toyota, Lexus, Mercedes-Benz, and CMC, which showed varying degrees of growth, other major brands experienced declines. Honda stood out with a growth rate of 56.1%, mainly because CR-V registrations dropped by 57.6%, while HR-V saw an even steeper decline of 64.4%. The first month of 2025 was impacted by the Lunar New Year holiday, leaving only 17 working days for vehicle registrations. Despite various promotional offers and incentives launched by different brands, overall market performance remained weak due to the reduced number of registration days and model year transitions. Looking ahead to the full-year forecast, the 2025 market is expected to be influenced by uncertainties such as U.S. President Trump’s policies and China’s economic strategies, making it unlikely to surpass the performance of 2024. Future market trends will require close monitoring.

Market Overview: The total market volume for December was 41,302 vehicles, reflecting a slight growth of 5.4% compared to November but a decline of 4.3% compared to December last year. This month, brands like Toyota, Lexus, Mercedes-Benz, and BMW experienced varying degrees of decline, while other major brands showed growth. Tesla led with a significant 66% increase, primarily due to successful promotions for the Model Y and a large shipment of Model 3 vehicles. Meanwhile, the difference between CMC and Nissan was minimal. The total accumulated registrations for 2024 reached 457,830 vehicles, representing a 4% decline compared to the previous year. Reviewing the year’s market development, factors such as elections, wars, the "Red Ocean Crisis," typhoons, revisions to domestic production regulations, and the clearing of backlogged orders from the pandemic shifted the market from a seller-driven state to a more normalized condition. This challenging year also brought changes to brand rankings compared to 2023. Looking ahead, further shifts are expected with strategic adjustments among groups, the introduction of new brands and products, and the advancement of electric vehicles, all reshaping the overall market landscape.

Market Overview: In November, the total market volume reached 39,181 units, representing a significant 17.9% growth compared to the typhoon-affected October, but a 10.1% decline compared to November last year. Most major brands saw growth this month, with BMW experiencing the highest increase at 60.5%, mainly due to the substantial delivery of the 2 Series, X1, and X2 models. As of the end of November, the cumulative annual registration volume stood at 416,528 units, a 4% decline compared to last year. With only one month remaining in the year, brands have begun introducing promotional offers to accelerate the clearance of existing inventory or older model-year vehicles while actively taking orders for new model-year cars. Regarding the annual registration figures, this year’s total market performance has been expected to closely match last year’s. However, with the current 4% decline in cumulative annual registrations, unless a significant number of imported vehicles arrive in December or domestic car promotions prove effective, the total market might see a year-over-year decline.

Market Overview: In October, the overall market was affected by two typhoons, which reduced the number of working days available for new car sales and registrations. The total market volume reached 33,231 units, marking a 9% decline from September and an 18% drop compared to October last year. Among the major brands, half saw growth while the other half declined, with Ford achieving the highest growth at 28.3%, mainly due to the release and delivery start of the facelifted Kuga. As of the end of October, the cumulative annual registration count reached 377,347 units, reflecting a 3.3% decline from last year. With five-sixths of the year now complete, most brands have delivered their backlog of orders and are now looking forward to new orders for 2025. Both domestic and imported brands are updating the model year equipment of key models, leading consumers to either wait for new models or anticipate discounts on older models. For the full-year registration numbers, our initial prediction that this year’s total market could remain close to last year’s is now uncertain due to the effects of typhoons, shipping delays, and other factors, which may result in a year-over-year decline.

Market Overview: In September, the total market saw a growth of 24.2% compared to August, which was largely within the Ghost Month, reaching 36,532 units. However, this represents a 1.5% decline compared to September of last year. All major brands showed varying degrees of growth this month, with Tesla leading the way with a 149.6% increase, mainly due to shipments arriving, resulting in large deliveries of the Model 3 and Model Y. The cumulative number of registrations for the year up to the end of September reached 344,116 units, a slight 1.4% decline compared to last year. As we enter the fourth quarter, brands are continuing to clear accumulated orders, and the stability of deliveries will depend on the success of order fulfillment. Import brands are entering the model year transition period, with both old and new models being offered. Meanwhile, domestic vehicles have been affected by the new regulations on parts localization, which have hindered MG’s performance with the launch of the MG4 electric vehicle. As for the full-year registration numbers, our predictions over the past three quarters that the market performance would remain close to last year's have proven to be quite accurate.