Registration Report Analysis - 2025 March Taiwan Car Market

車未來 2025-04-01

Market Overview: In March, the total market registration volume reached 37,281 units, marking a significant 35.5% increase from February. However, it represented a 9.8% decline compared to March last year. All major brands experienced growth compared to February, with Hyundai seeing the highest increase at 56.3%. This surge was primarily due to the Custin, which, after overcoming localization challenges, successfully registered 421 units—an astonishing 568.3% growth from February. As of the end of March, the cumulative registration volume for the year stood at 99,860 units, reflecting an 11.2% decline compared to last year. Several global and regional factors are expected to influence the domestic automotive market, including the new wave of global tariffs and trade wars initiated by the U.S. Trump administration, as well as heightened tensions across the Taiwan Strait. These factors suggest that the overall market for the year may experience a slight decline, with total sales likely settling around 450,000 units.

Market share of brands:

Toyota/Lexus continued to dominate with a 38.4% market share, followed by CMC at 6.7%, Honda at 6.0%, Mercedes-Benz at 5.8%, Hyundai at 4.4%, BMW at 4.0%, and both Tesla and Mitsubishi tying for seventh place at 3.5%. Ford secured the eighth spot with 3.3%. While all major brands saw growth compared to February, even Lexus, which had the smallest increase, still managed a 2.8% rise.

Comparison between domestic cars and imported cars (excluding heavy duty trucks):

The market share split between domestic and imported vehicles in March was 52.5% vs. 47.5%. Sales of imported passenger cars declined by 13% year-over-year but saw a significant 28.2% increase from February. This decline compared to last year was largely due to major imported brands such as Lexus, Tesla, Mazda, and Kia experiencing a drop in registrations. Meanwhile, domestic models like the Corolla Cross, J Space, Town Ace, and Yaris Cross performed well. Additionally, new models, including a facelifted HR-V, are set to be released later this year, making the competition between domestic and imported vehicles an interesting trend to watch.

Outstanding models:

Only seven models exceeded 1,000 units in sales this month: Corolla Cross (3,771 units), RAV4 (2,140 units), J Space (1,774 units), Town Ace (1,738 units), Yaris Cross (1,497 units), CR-V (1,120 units), and GLC (1,027 units). In the small commercial vehicle segment, J Space and Town Ace were in a tight battle, with J Space narrowly edging out Town Ace (1,774 units vs. 1,738 units). The competition between these two models remains fierce and is expected to continue intensifying.

BEVs market:

A total of 2,730 battery electric vehicles (BEVs) were delivered in March, marking a nearly 36% increase from the previous month. This growth was primarily driven by Tesla, with strong deliveries of the Model 3, Model Y, and Model S. The Model 3 alone accounted for 764 deliveries, while Luxgen n⁷ registered 305 units. Other electric vehicle brands also saw stable deliveries in March: Model Y (359 units), Model X (172 units), iX2 (158 units), iX1 (131 units), EQA (99 units), Macan Electric (94 units), and EQE SUV (75 units). As the range of available EV models continues to expand and undergo updates, charging infrastructure is also growing steadily. This ongoing development is further maturing the EV market, making its future growth a key area to watch.