Registration Report Analysis - 2025 June Taiwan Car Market

車未來 2025-07-01

Market Overview: In June, the total market registration volume reached 34,320 units, marking a slight 7.6% increase compared to May. However, it showed a significant 17.5% decline from June of last year. Most major brands experienced growth compared to May, with Tesla seeing the most dramatic increase—up 759.4%—primarily due to the large arrival and delivery of the facelifted Model Y, which continued to register steady deliveries. Among the major brands, Lexus suffered the steepest decline, down 33.5% from last month. This was mainly due to various levels of decline in its key SUV models such as the NX, UX, and LBX, with the LBX seeing a dramatic drop of 79.7%. As of the end of June, the year-to-date cumulative registration volume stood at 198,967 units, representing a sharp 14.4% year-over-year decline. Consumer sentiment remained cautious this month, influenced by the ongoing uncertainty surrounding the U.S. Trump administration’s retaliatory tariff negotiations. Many imported new vehicles have already arrived at ports but are unable to be cleared, registered, or delivered due to the situation. The market is awaiting the outcome of the government’s negotiations with the U.S. to determine how vehicle pricing will be adjusted, which is crucial for market normalization. Considering the impact of the ongoing tariff and commodity tax issues, our forecast for the total market this year has been revised downward. We now anticipate a battle to maintain the 400,000-unit threshold before year-end.

Market share of brands:

Toyota/Lexus remained the leader with a combined 33.3% market share. CMC came in second at 6.2%, followed by Mercedes-Benz at 5.4%, Hyundai at 5.3%, and Tesla and Honda tied for fifth at 4.9%. BMW was sixth at 4.7%, Nissan seventh at 3.6%, and Mitsubishi eighth at 3.5%. While most major brands grew from May, CMC, Lexus, and BMW saw declines—with Lexus posting the largest drop at 33.5%.

Comparison between domestic cars and imported cars (excluding heavy duty trucks):

The domestic vs. imported vehicle sales ratio this month remained unchanged from May at 51.5% vs. 48.5%. Sales of imported passenger cars dropped 22.6% year-over-year and mirrored last month’s decline. However, they did register a modest 2.6% increase over May, thanks mainly to the facelifted Model Y’s mass deliveries in June, which helped maintain the import segment’s market share. Overall, imported brands continued to struggle due to the ongoing uncertainty around tariff negotiations, which slowed down inventory clearance and affected vehicle release, registration, and delivery processes. The industry's response to this evolving situation warrants close attention.

Outstanding models:

Six models surpassed 1,000 units in June: Corolla Cross: 3,794 units, J Space: 1,545 units, Town Ace: 1,400 units, Model Y: 1,357 units, RAV4: 1,336 units, Yaris Cross: 1,139 units. In the small commercial vehicle segment, J Space maintained its months-long lead, but the Town Ace closed the gap significantly, trailing by only 55 units (1,545 vs. 1,400). With the Town Ace receiving a model year update and benefiting from targeted promotions, its regained competitiveness has intensified the rivalry between the two.

BEVs market:

A total of 2,840 battery electric vehicles (BEVs) were registered this month—a dramatic 91.1% increase compared to May. This surge was largely driven by the facelifted Tesla Model Y, which alone accounted for 1,357 units, commanding a 47.8% share of the BEV market. Other notable BEV deliveries in June included: Model 3: 327 units, Luxgen n⁷: 302 units, BMW iX1: 106 units, Volkswagen ID. Buzz: 62 units, Macan Electric: 61 units, BMW iX2: 52 units, Volvo EX30: 47 units, BMW iX: 45 units, Mercedes EQE SUV: 44 units. Taiwan’s electric vehicle market continues to show steady growth. Major Tesla models are undergoing updates, and the domestic brand Luxgen is preparing to launch the n⁵, developed based on the Foxtron Model B. This new model is expected to further increase BEV market penetration, which we eagerly anticipate.