Market Overview: In August, total market registrations reached 29,460 units, representing a sharp 17% decline from July but a slight 0.2% increase compared to August last year. Among major brands, only Lexus and Tesla posted growth over July, while all others experienced declines. Mercedes-Benz suffered the steepest drop at 50.7%, due not only to consumer hesitation caused by tariff and commodity tax uncertainty, but also to sharply reduced deliveries of key models such as the GLA, GLC, and E-Class as they transitioned to new model years. As of the end of August, cumulative registrations for the year stood at 263,910 units, a 14.2% decline compared to last year. Despite aggressive promotional campaigns ahead of the Ghost Month, consumer sentiment remained cautious. With no clarity on adjustments to import tariffs and commodity tax, buyers continued to postpone purchases, leaving automakers with mounting inventory pressure. Our forecast for this year’s total market has been revised downward, with an expected decline of 10–15% compared to last year.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

Market Overview: In July, the total market registration volume reached 35,483 units, representing a slight 3.4% increase from June, but a significant 22.3% decline compared to July last year. While most major brands showed year-over-year declines, several recorded month-over-month growth. Lexus saw the highest increase at 38.3%, driven by strong deliveries of the NX, RX, and LM models. Among the major brands, Tesla experienced the most significant decline, down 21.3% from the previous month, primarily due to single-digit deliveries of the Model S and Model X. As of the end of July, the cumulative registration volume for the year stood at 234,450 units, down 15.7% compared to the same period last year. Although July falls within the promotional period before the Ghost Month, consumer sentiment remained cautious due to ongoing negotiations over the U.S. Trump administration’s retaliatory tariff policy. Many customers who had already ordered new vehicles chose to delay delivery, while those considering purchases were in no rush to place orders, resulting in slower inventory turnover for many brands. With the U.S. finally confirming a 20% tariff rate on Taiwanese imports, it is anticipated that the car market will stabilize once the policy direction becomes clear. Our forecast for this year’s total market remains unchanged from last month: a downward revision from last year, with close attention still needed to determine whether the 400,000-unit mark can be maintained as the effects of tariff and commodity tax policy adjustments unfold.