Registration Report Analysis - 2025 September Taiwan Car Market
Market Overview:
In September, total market registrations reached 32,227 units, representing a 9.4% increase from August but an 11.8% decline compared to September last year. Most major brands posted growth this month, with Mercedes-Benz recording the highest surge at 65%. The steepest decline came from Lexus, whose core model NX faced a model-year transition, resulting in a 37.3% drop in deliveries. As of the end of September, cumulative registrations for the year stood at 296,137 units, a 13.9% decrease compared to last year. While the market continued to be affected by tariff and commodity tax issues, September also coincided with the Ghost Month, typically a sales lull. However, the government’s new policy granting up to NT$50,000 in commodity tax rebates for newly purchased passenger cars under 2.0L displacement boosted buying momentum. As the market enters the final quarter of 2025, automakers are pushing hard to secure orders, though some brands have declared they will not lower prices—an approach whose impact on sales remains to be seen. For the full year, our forecast suggests that, even in the most optimistic scenario, the market will still end about 10% lower than last year.