Registration Report Analysis - 2025 October Taiwan Car Market

車未來 2025-11-03

Market Overview: The total number of new vehicle registrations in October was 34,511 units, showing a 7.1% increase compared with September and a 3.9% increase compared with October last year. Although the number of working days was fewer this month due to consecutive holidays such as the Mid-Autumn Festival, Double Tenth Day, and Restoration Day, these holidays also stimulated consumers to visit showrooms for car viewing, test drives, and purchases, resulting in growth for almost all major brands. Among them, Toyota posted the highest growth at 28.1%. The brand with the smallest increase was Mazda, mainly because the CX-5 is about to undergo a full model change, leading to a significant 37.2% decline in registrations compared with last month and a 19.9% decline year-on-year. As of the end of October, the cumulative number of registrations this year reached 330,648 units, representing a 12.4% decline compared with the same period last year. This month, it was observed that cars with engine displacements under 2,000cc enjoyed stronger sales momentum thanks to the excise tax rebate policy. In addition, sales competitions and promotional campaigns launched by various brands also boosted consumer purchasing willingness. October, being the first month of the fourth quarter, serves as a key checkpoint for automakers to assess performance and prepare for model-year transitions. Consumers planning to buy a car may take this opportunity to visit showrooms for consultation, as they might find favorable offers. Our site maintains the view that the overall market this year will decline by around 10% compared with last year, and the probability of a major market shift in the final quarter of 2025 remains relatively low.

Market share of brands:

In terms of brand market share this month, Toyota/Lexus continued to lead with 36.9%, followed by Honda in second place with 7.5%, CMC in third with 5.4%, Hyundai in fourth with 5.0%, Mercedes-Benz in fifth with 4.6%, BMW in sixth with 4.4%, Mazda in seventh with 3.6%, and Ford and Nissan tied for eighth place with 3.2%. All major brands recorded growth compared with September, indicating that the uncertainty and hesitation among consumers caused by the tariff and excise tax issues have gradually eased.

Comparison between domestic cars and imported cars (excluding heavy duty trucks):

The market share ratio between domestic and imported vehicles this month was 55.5% versus 44.5%. Compared with the same period last year, imported passenger car sales slightly declined by 2.3%, and also fell by 5.4% compared with last month. The main reason was that Tesla, which normally accounts for a significant share of the imported car market, saw its deliveries plummet by 99.2% this month, registering only 21 units. Although almost all other major import brands achieved growth compared with September, the sharp decline in Tesla deliveries inevitably dragged down the overall market share of imported vehicles.

Outstanding models:

There were six models that exceeded 1,000 units in sales this month: Corolla Cross with 3,988 units, Yaris Cross with 1,345 units, HR-V with 1,338 units, J Space with 1,271 units, Corolla Altis with 1,251 units, and Town Ace with 1,058 units. In the light commercial vehicle rivalry, J Space continued to maintain a clear lead over Town Ace, outselling it with 1,271 registrations versus 1,058. It is estimated that the 0-star safety rating recently announced by TNCAP may have influenced consumer purchasing decisions to some extent.

BEVs market:

A total of 1,305 pure electric vehicles were delivered this month, representing a sharp 66.22% decline compared with last month. The main reason was the absence of Tesla shipments and mass deliveries — all Tesla models registered fewer than 10 units. As a result, Luxgen reclaimed the top spot in pure EV sales thanks to the n⁷ Aero Edition, which recorded 242 registrations and accounted for about 6.3% of the market. Other notable models included the iX1 with 180 units, EX30 with 117 units, iX with 79 units, Macan Electric with 78 units, iX2 with 55 units, Countryman Electric with 49 units, ID.5 with 43 units, ET35 with 39 units, and ID. Buzz with 35 units. The domestic EV market continues to show steady development under the active efforts of multiple major brands. In particular, CMC’s launch of the ET35 electric truck — developed entirely by local teams — demonstrates Taiwan’s capability in building an EV ecosystem. Whether it can achieve further success will depend not only on the brand’s continuous refinement of its models but also on the actual support from logistics fleet operators.