Registration Report Analysis - 2024 October Taiwan Car Market
Market Overview:
In October, the overall market was affected by two typhoons, which reduced the number of working days available for new car sales and registrations. The total market volume reached 33,231 units, marking a 9% decline from September and an 18% drop compared to October last year. Among the major brands, half saw growth while the other half declined, with Ford achieving the highest growth at 28.3%, mainly due to the release and delivery start of the facelifted Kuga. As of the end of October, the cumulative annual registration count reached 377,347 units, reflecting a 3.3% decline from last year. With five-sixths of the year now complete, most brands have delivered their backlog of orders and are now looking forward to new orders for 2025. Both domestic and imported brands are updating the model year equipment of key models, leading consumers to either wait for new models or anticipate discounts on older models. For the full-year registration numbers, our initial prediction that this year’s total market could remain close to last year’s is now uncertain due to the effects of typhoons, shipping delays, and other factors, which may result in a year-over-year decline.