Registration Report Analysis - 2026 January Taiwan Car Market
Market Overview:
Total new vehicle registrations in January reached 35,073 units, representing a 25.9% decline compared with December last year, but remaining flat compared with January last year. As the first month of 2026, major automotive brands showed a mixed performance of gains and declines. Among them, Ford recorded the largest increase at 115.3%, mainly driven by the Territory, which alone registered 1,333 units and contributed as much as 41.4% of the brand’s month-on-month growth. Among the major brands, Mercedes-Benz saw the most severe decline, falling 31.7% compared with December last year. The main reasons were the model-year transition of its core model GLC, while the all-new, fully redesigned CLA has yet to be launched. Looking ahead to the overall market in 2026, greater challenges are expected compared with last year. However, the domestic economy is likely to be supported by the AI and semiconductor industries, keeping related exports on a growth trajectory. Coupled with policy incentives such as trade-in programs and excise tax rebates, surpassing the 2025 total of 414,436 units is considered highly achievable.