Registration Report Analysis - 2025 August Taiwan Car Market
Market Overview:
In August, total market registrations reached 29,460 units, representing a sharp 17% decline from July but a slight 0.2% increase compared to August last year. Among major brands, only Lexus and Tesla posted growth over July, while all others experienced declines. Mercedes-Benz suffered the steepest drop at 50.7%, due not only to consumer hesitation caused by tariff and commodity tax uncertainty, but also to sharply reduced deliveries of key models such as the GLA, GLC, and E-Class as they transitioned to new model years. As of the end of August, cumulative registrations for the year stood at 263,910 units, a 14.2% decline compared to last year. Despite aggressive promotional campaigns ahead of the Ghost Month, consumer sentiment remained cautious. With no clarity on adjustments to import tariffs and commodity tax, buyers continued to postpone purchases, leaving automakers with mounting inventory pressure. Our forecast for this year’s total market has been revised downward, with an expected decline of 10–15% compared to last year.