Registration Report Analysis - 2025 December Taiwan Car Market
Market Overview:
The total number of new vehicle registrations in December reached 47,303 units, representing a 29.7% increase compared with November and a 14.5% increase compared with December last year. As the final month of 2025, all brands actively focused on selling existing model-year vehicles to accelerate inventory clearance, while also aggressively collecting orders for new model-year vehicles. Combined with the effectiveness of the excise tax rebate policy for vehicles under 2,000cc, all major brands except Lexus recorded growth compared with November, with Tesla posting the largest increase at 942.7%. Among the major brands, CMC recorded the smallest increase at 2.2%, while Lexus was the only brand to post a decline, falling by 29.1%, mainly due to reduced deliveries of its key models including the NX, RX, UX, and LBX compared with November. For the full year of 2025, total market registrations amounted to 414,436 units, a 9.5% decline compared with last year. This outcome aligns with our forecasts over the past several months and successfully keeps the annual decline within 10%. Throughout 2025, the automotive market faced significant challenges due to tariff-related issues associated with U.S. President Donald Trump. Although the domestic economy has remained generally stable, the outlook for the market next year cannot be viewed with excessive optimism.