Registration Report Analysis - 2025 June Taiwan Car Market
Market Overview:
In June, the total market registration volume reached 34,320 units, marking a slight 7.6% increase compared to May. However, it showed a significant 17.5% decline from June of last year. Most major brands experienced growth compared to May, with Tesla seeing the most dramatic increase—up 759.4%—primarily due to the large arrival and delivery of the facelifted Model Y, which continued to register steady deliveries. Among the major brands, Lexus suffered the steepest decline, down 33.5% from last month. This was mainly due to various levels of decline in its key SUV models such as the NX, UX, and LBX, with the LBX seeing a dramatic drop of 79.7%. As of the end of June, the year-to-date cumulative registration volume stood at 198,967 units, representing a sharp 14.4% year-over-year decline. Consumer sentiment remained cautious this month, influenced by the ongoing uncertainty surrounding the U.S. Trump administration’s retaliatory tariff negotiations. Many imported new vehicles have already arrived at ports but are unable to be cleared, registered, or delivered due to the situation. The market is awaiting the outcome of the government’s negotiations with the U.S. to determine how vehicle pricing will be adjusted, which is crucial for market normalization. Considering the impact of the ongoing tariff and commodity tax issues, our forecast for the total market this year has been revised downward. We now anticipate a battle to maintain the 400,000-unit threshold before year-end.