Registration Report Analysis - 2024 November Taiwan Car Market
Market Overview:
In November, the total market volume reached 39,181 units, representing a significant 17.9% growth compared to the typhoon-affected October, but a 10.1% decline compared to November last year. Most major brands saw growth this month, with BMW experiencing the highest increase at 60.5%, mainly due to the substantial delivery of the 2 Series, X1, and X2 models. As of the end of November, the cumulative annual registration volume stood at 416,528 units, a 4% decline compared to last year. With only one month remaining in the year, brands have begun introducing promotional offers to accelerate the clearance of existing inventory or older model-year vehicles while actively taking orders for new model-year cars. Regarding the annual registration figures, this year’s total market performance has been expected to closely match last year’s. However, with the current 4% decline in cumulative annual registrations, unless a significant number of imported vehicles arrive in December or domestic car promotions prove effective, the total market might see a year-over-year decline.