Registration Report Analysis - 2025 February Taiwan Car Market
Market Overview:
In February, the overall market saw a significant decline of 21.5% compared to January, primarily due to two days falling within the Lunar New Year holiday and the Peace Memorial Day holiday at the end of the month. Additionally, February has the fewest days of any month in the year. However, compared to February of last year, the market experienced a slight growth of 4.8%, reaching a total of 27,515 units. Most major brands faced a decline this month, but Honda, Ford, and Tesla achieved growth. Among them, Tesla saw the most substantial increase at 162.7%, mainly due to various promotional offers on the current Model Y, successfully attracting consumers. As of the end of February this year, the cumulative number of registered vehicles stands at 62,579 units, reflecting a 12% decline compared to last year. The global economic and political landscape remains volatile due to various international policies from the U.S. Trump administration, along with the ongoing Russia-Ukraine war gradually reaching its final stages. The impact on the overall economy remains to be closely observed. Therefore, for now, we maintain our forecast that the total annual market performance will remain on par with last year.