Registration Report Analysis - 2025 November Taiwan Car Market
Market Overview:
The total number of new vehicle registrations in November was 36,485 units, representing a 5.7% increase compared with October but a 6.9% decline compared with November last year. Aside from encountering a typhoon, this month did not have any long holiday effects, and the sales performance of major brands showed mixed results compared with October — with some rising and others declining. Mercedes-Benz recorded the highest growth at 26.4%, mainly due to the large arrival and delivery of its core model, the GLC, which reached 536 registrations, marking a 10.5% increase over last month and an 8.7% increase compared with November last year. Among major brands, Ford experienced the most significant decline this month at 7.4%. It is anticipated that once the all-new Territory officially launches and begins deliveries, Ford will regain some sales momentum and return to growth. As of the end of November, the cumulative number of registrations this year reached 367,133 units, a decline of 11.9% compared with last year. Entering the second month of the fourth quarter, many brands introduced promotional offers for older model-year or current model-year vehicles, and models with engine displacement under 2,000cc continued to benefit from the excise tax rebate, helping maintain market demand and bringing slight growth compared with October. Regarding this year’s overall market forecast, we believe there is a chance the annual decline can be kept within 10% compared with last year. However, as existing back-order vehicles gradually finish delivery, next year will still pose considerable challenges for many automakers.