12ᵗʰ January 2026
●Jaguar Land Rover Taiwan has commenced pre-orders for the Land Rover Range Rover Sport SV Carbon, priced from NT$7.30 million. Nationwide allocation is limited to 30 units. Early customers will receive a complimentary upgrade to the carbon-ceramic matrix braking system, valued at NT$381,000.
13ᵗʰ January 2026
●Hotai Motor officially unveiled the all-new, sixth-generation Toyota RAV4. The lineup and suggested retail prices are: Luxury (from NT$1.04 million), Prestige (from NT$1.17 million), Prestige+ (from NT$1.22 million), Flagship (from NT$1.30 million), Adventure (from NT$1.33 million), and GR Sport 4WD (from NT$1.39 million).
●Uber Taiwan Digital Services announced that Cesar Molina Leguia (Mo De-an) has been appointed General Manager of Uber Taiwan.
14ᵗʰ January 2026
●Audi Taiwan has begun pre-orders for the 2026 model year Audi A6 TFSI 200 kW quattro S line, priced from NT$3.46 million for the Sedan and NT$3.56 million for the Avant.
●Nanyang Industries announced the lineup and suggested retail prices for the 2026 model year Hyundai Porter II: Standard Single Cab 6-speed Manual (from NT$748,000), Standard Single Cab 5-speed Automatic (from NT$788,000), Deluxe Large Single Cab 5-speed Automatic (from NT$808,000), Double Cab 6-speed Manual (from NT$918,000), and Double Cab 5-speed Automatic (from NT$958,000).
●Bridgestone Taiwan officially launched the Potenza Adrenalin RE005 tire.
15ᵗʰ January 2026
●Volkswagen Taiwan officially launched the Volkswagen Golf GTI Ice Shadow Pure Edition, with a suggested retail price starting from NT$1.478 million.
●Mercedes-Benz Taiwan announced that the Concept AMG XX will be on display from 24ᵗʰ to 25ᵗʰ January at Warehouse No. 3, Songshan Cultural and Creative Park.
16ᵗʰ January 2026
●Tesla Taiwan officially launched the new Tesla Model Y Performance, with a suggested retail price starting from NT$2.4999 million.
●Sime Darby Auto Kia Taiwan officially opened the new Kia New Taipei Tucheng 2S Service Center.
●Porsche Taiwan announced that it delivered a total of 4,680 new vehicles in Taiwan in 2025, achieving an average segment market share of 15.4%, up 1.7 percentage points year-on-year. Macan and Panamera recorded annual growth rates of 83% and 57% respectively, while Cayenne accounted for 30% of total deliveries.
